For any successful business, it's imperative to uphold the opinions and thoughts of its consumers. Ultimately, this is what drives the marketing strategies of the businesses. And one of the pertinent ways to utilise consumers' thoughts is through online surveys. These online surveys allow companies to gather data about a large group of their consumers. And with today’s technological ad...

The Covid -19 pandemic has brought a remarkable change in the market; online reviews have become more critical than ever, be it consumers or sellers; the effect is visible everywhere. People are partly managing the restrictions of the pandemic with online shopping.  Now that they can’t physically visit an outlet for its product’s quality or service check, people rely more on ot...

The whole point of having a business is to earn profits. So unless you reap the benefits, why would you want to keep your business anyway? But that is one thing most companies suffer with – to keep going and earn more profits with time. A staggering 37% of start-ups pull down their shutters when they end up spending more than earning. As a result, most of them struggle to meet ends and brea...

Online reputation management (ORM) has been a hot topic in the world and marketing for years together. As the digital age continues to evolve, so does the need for online reputation management. We are currently dwelling in an era where we are always judged by what we post on social media or the number of followers on a given social media platform. 85% of consumers trust online reviews as much as ...